4 Simple Steps To Evaluate Your Business Online Presence
“Gartner’s 2014 CEO Survey found that digital marketing was the No. 1-ranked CEO priority for technology-enabled business capability for investment during the next five years ”1
Businesses all around the world are investing more in digital marketing to gain a competitive edge over their competitors in the digital world. But where does your company stands in this era?
Why Does Your Business Need Online-Presence Assessment?
Simply, because you need to know how your website rates in comparison to your competitors. If you want to generate more sales leads, your prospects need to be able to find you online when they search for the product or service you offer.
This article takes provides you with a simple 4-step approach to evaluating your business online presence, from the following angles:
- Website Rank
- Social Media Presence
- Search Engine Optimization
Step 1: Know your Search Engine Ranking
Google Page Rank, provides an indication of how important Google thinks your website is, knowing your page rank is important because it reflects the volume of hits your page gets from search engines. In other words, how popular your website is.
Another way you can find out how popular is your website; is by using Alexa. While Google rank will give you a scale from 0-10, with 10 being the most popular. Alexa will start with 1 as the most popular website and goes up from there.
Your page rank in itself won’t mean much, compare your rank against your competitors, to gain an understanding of whose ranks better.
Tools: There are many online tools you can use to know your website page rank, here is one: http://checkpagerank.net/,where you can check Google Page Rank, Alexa Global Ranking and some others.
Step 2: Social Media Presence
To assess your social media presence, ask yourself the following questions:
- Which social media channel(s) is your business using (Facebook, Tweeter, Linkedin, Youtube, g+, Pinterest, Instagram, or, others)?
- How frequent do you posts on your social media channel(s)?
- What is the interaction level with your posts? Likes, comments, share, followers…
Again, comparing the answers to the questions above to those of your competitors, this should give you a clear idea on where your stand in terms of social media presence.
Step 3: Search Engine Optimization (SEO)
Search engines like Google, use special algorithms to determine how search results will be listed on their websites.Businesses can use a number of methods to make their website appear on the first page, this is called Search Engine Optimization.
When your prospect clients can easily find your website on the first page, this will give you a better chance of dragging more visitors.
To understand how your website SEO is doing compared to your competitors, follow these steps:
- Search your business name on Google, check which page it appears on.
- Search for the product or service your business provides, check if the search is returning your company name, and on which page.
- Use a keyword search that includes your industry and location.
Step 4: Website Metrics
You can easily gain access to your website statistics.By using free online analytics tools like Google Analytics, which provides statistics on the number of visits, time spent on the website, pages visited, visitor return and so many other metrics.
These metrics will help you set your website KPIs, and monitor your website performance on aperiodic basis.
Assessing your business’s online presence is pretty easy.But this is only the first step into the digital marketing world.In the next article, we will introduce you to some concepts that will improve your digital presence, and, help converting your website into an active sales agent.
About Canada.id Digital Marketing
Canada.id help businesses to build the right digital presence, online identity, digital branding and the digital strategy to meet the long-term corporate objectives.
Our services include digital marketing plans that suit the business size, budget, and business sector. We integrate digital strategy with the business strategy to maximize performance and results.
If you need to get our support then please dont hesitate to contact us or visit our packages page to choose the right package for your business.
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