Five Simple Steps to Optimize your PPC Campaign

Do you have a pay per click (PPC) campaign running, but aren’t sure what it is actually doing and how is it helping your company? Do you wish to know how optimizing a PPC campaign can work miracles for your campaign and save you hundreds of marketing dollars? In that case, look no further as here are five simple and easy steps to optimize your PPC campaign and keep your marketing decisions on the right track.

Simply put, PPC or Pay Per Click allows advertisers to attract traffic to their websites by bidding on important or selected keywords/phrases. Then, depending on your budget, the quality score for your website and the amount of money you spend on sponsoring for results, ads appear on search engine result pages.


What is PPC optimization?

 When your company already has a PPC campaign running, then PPC optimization can be defined as the practice of managing, refining, improving and testing your campaigns for the best results within a PPC marketing plan. Optimization should be done on various levels, including Ad groups, key phrases and landing pages and so on.

Here are five simple and easy ways to optimize your PPC campaign if you’re looking to raise the bar on your market campaign performance. 

  1. Start with building a strong structure for accounts :

    The first step to achieving a stellar growth with your PPC campaign is to build a strong account structure. And to build a strong structure for accounts, the most important points that you should investigate for include the number of keywords in each group, number of ads in each group and how relevant are the keywords to the other ads in the Ad group. With more organization and relevancy throughout accounts, you will have the ability to cover different areas of your business, as well as capture more qualified traffic to your website.

  1. Keeping an eye on high performance keywords :

    Measuring your campaign’s performance is crucial. But how do you know how your keywords are performing? This is where KPIs or Key Performance Indicators come in. Concentrating on your keywords allows you to get even more conversions and business from your campaigns. After you’ve come up with an awesome keyword for your campaign, you should choose to bid on the same keyword and get restrictive with the type match. This will ensure a higher ROI because you are well aware of what your potential customers are actually searching for.

  1. Cutting out negative keywords :

    This shouldn’t be difficult to understand since monitoring and assessing your keywords and then removing the negative keywords from your list will definitely help you lower costs significantly and also improve your results. The best and most effective way to identify negative keywords is of course by taking a look at what people are actually typing into Google to make your ads appear on the search engine results page.

  1. Pausing keywords that aren’t performing well :

    If, after giving enough time to the keyword, you notice that it isn’t performing well, pausing it might be the right way to save some marketing money. 

  1. Optimizing Ads and changing Ad texts :

    Since superior content/ text quality is an essential in attracting customers through PPC Ads campaigns, not optimizing your ads can be harmful for your marketing endeavor. This is because if your Ads aren’t attractive or compelling, there is no way that users are going to click on your Ads and visit your website. That is why, you must regularly be testing, checking and tweaking your Ad texts to improve the overall performance of your PPC campaign. 


Google Ads Optimization and the Art of Winning the Internet for Your Business


The question is: what can a business do to make sure target audiences land upon your webpage and not the page of a competitor. The answer is three words: Google AdWords optimization. No, really. That may be all your business needs to ensure audiences – customers, prospects, clients, stakeholders and more, keep finding their way through the web clutter, to your website.

Shepherding audiences through Google AdWords optimization

More than one million businesses advertise on Google. Not without a good reason.

More than 3.5 billion people search for products and services each day. That is about, 40,000 searches coming in every second! About 65 percent of searches in the U.S., and 80 percent of the searches in Canada, are done on Google. This makes Google AdWords, which is the pay-per-click (PPC) advertising platform provided by the search giant, a great platform for businesses to advertise, both locally or globally.

A simple advertisement on AdWords helps you:

  • Get your business found on the Internet
  • Drive traffic to your online or brick-and-mortar store
  • Boost profits
  • Monitor, measure, and manage marketing campaigns for higher visibility, more traffic, and greater profits
  • Re-market, re-target, and keep customers coming back
  • And more!

AdWords is easy, efficient, and cost-effective. There’s just one trick. You have to make sure you’re doing it right.

And that’s where we come in!

Google ads optimization is the easiest way to ensure that your PPC campaigns on the AdWords platform are optimized for higher conversion. That’s what you want after all, right? Higher conversions will lead to higher traffic, more sales, raising profits, increasing reputation, and ultimately, a growing business.

But that’s not all. Higher conversions due to effective Google AdWords optimization will also lead to higher rank of your website on search engine results page (SERP). This is because Google PPC optimization can be made to overlap with search engine optimization, which boosts organic (unpaid) ranks of websites in search results.

Here at we specialize in Google AdWords optimization for both Google PPC optimization and search engine optimization (SEO). Our goal is just one – to help you experience AdWords for the awesome, sales-boosting and profit-increasing platform that it really is.

As part of our Google PPC optimization you will find help with keyword selection, ads creation, landing page design/optimization, Quality Score (the metric Google uses to rate and rank your ads) improvement, and the very many tasks of end-to-end campaign management. We have a history of delivering tangible results – you will see higher click-through rates, higher conversions, and higher ROI.

Worth a try, right? It sure is! Come join us in this adventure called Google ads optimization and together, we can explore the opportunities of the great world wide web, for your business. Since you’re already here, why not call us or send us a contact note right away? Takes less than 30 seconds and provides benefits that can last a lifetime! So get in touch now!

PPC Optimization in Google

 The revenue that you generate with your online content will depend upon how effective your online marketing strategies have been. With almost 3 billion people having access to the internet today, the amount of traffic each webpage can possibly receive is increasing exponentially. However, even the number of websites and blogs are increasing at a breakneck speed. To give yourself a better chance of seeing good returns on your online marketing campaign, you need to employ a variety of useful strategies including Pay Per Click (PPC) optimization.

Using AdWords

 AdWords is the official service offered by the search engine giant, Google, to help advertisers display advertising copies on the search page. It uses a PPC technique, making advertisers pay the company when a user takes the effort to use the link and find out more about the advertisers products or services. It also offers Cost Per Mille metric as an alternative method of calculating the cost of the service, allowing the advertiser to pay Google according to every thousand visitors who try to find out new about the service.

 What the service includes

The AdWords service offered by Google has become one of its primary sources of revenue. Google displays advertisements as image advertisements and text advertisements. The text advertisements consist of one headline, two additions text lines and a URL. The headline is limited to 25 characters while the two text lines and URL are limited to 35 characters each. Image advertisements are in compliance with the standard sizes given by the Interactive Advertising Bureau (IAB)

 Targeted advertising

AdWords also support targeted advertising, allowing more relevant ads showing on websites and search menus. These advertisements would be activated by the usage of the keywords which are used as specified by the advertisers themselves. By predicting the kind of keywords their target audience would use to find products and services which are offered by them, you will be able to better predict the response of your service or product.

 What companies and industries can do

The user traffic generated by a well-placed advertisement in a website or a search page can benefit the company by creating revenue through higher number of sales. First, you would need to conduct an extensive research on your target demographic to find out the most effective keywords to use that can direct traffic towards the official website of a company. Once that is done, you would have to register with Google’s AdWord and purchase an advertising plan.

 The placement of your advertisements

 Even after you have made your payment, Google decides the placement of your advertisement by considering many different factors including the price you offer for a keyword and the price offered by your competitor for the same keyword. A better placement helps garner more visibility, making the advertisement more prominent on the screen and standing a higher chance of attracting internet traffic. For this reason, it is best to augment your online marketing strategy by using the services of a professional PPC optimizer like Their knowledge and experience will help your advertisement become much more noticeable for a lower price.

Google AdWords Optimization Tips that Can Get Your Ads on the First Page

 Unless you review and optimize your AdWords campaign from time to time, you won’t be able to improve upon the click through rate (CTR) of your advertisements. Nor will you be able to spot  opportunities to lower your PPC spend while still ensuring a profitable CTR. PPC specialists will tell you that optimization is a continuous process that should never stop. These tips will help you calibrate your AdWords campaign for a better return on your marketing investment.


Refine and grow your keyword list

 With time, the popularity of keywords changes, so new keywords must take their place. If course, if a keyword’s CTR is less than 1% after optimization, you can safely remove it. But you need to keep track of emerging keywords by using Google Insights and keyword research tools. Identify new keywords and add them to existing ad groups; create a new one if there aren’t any relevant groups. Also, within ad groups, try to spot keywords that you can use to start new ad groups with their own ads and landing pages. The idea behind this is to capitalize on both old and new ad groups having landing pages and ads that are more relevant to their keywords. The better the relevancy, the higher the Quality Score, lower the cost-per-click (CPC) and better the conversion rates.


Add exact and phrase match types

If all your keywords are using broad match, you want to include exact match and phrase match bid types. Exact match is the exact keyword that you’re targeting, and must therefore, have the best impact. This will be your highest bid amount as you know exactly what you want and you’re going after searchers you most want to view your ads. Also add phrase match types, but bid lesser in comparison to exact match (about 75% of exact match bid) because the responses will not be as good.


Test landing page and ad copy

You don’t have to pay to test new ads, so optimizing ad copy should be a frequent endeavor. You can test 2-5 new ads against you current best performing ad to spot areas of improvement. Also test new landing pages against the existing one. Send half of the clicks to your existing/control page ‘A’ and the other half to new/test landing page ‘B’. Compare the performances; if ‘B’ does better, it can become your new control. Google’s Website Optimizer is a free tool you can use for effective A/B testing of your landing pages.


Use location targeting

 If you are selling your product/service to a specific location, consider using AdWords Location Targeting features to reach out to only the people in the areas where you have a focused market. However, as the location service is based on an IP address and some IPs may not match user locations, you may not necessarily get perfect results. So, you can run a second campaign with a broader location setting but bid only on keywords containing location words. For instance, if you sell hand crafted jewellery in Ontario, bid on keywords containing Dallas and other words for relevant locations in Ontario.

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